As a result of two substantial portfolio acquisitions recently, Insite has materially increased its portfolio to more than 1,500 hoardings.
Insite is now the UK's largest independent owner of advertising hoardings.
Insite was founded by Dan Maiden in 2004 to solely focus on acquiring advertising hoardings. Dan's grandfather started Maiden Outdoor in 1925 and the business remained in the family until 1993 when Dan's father sold it. With the benefit of this family background, Dan and his small team starting pounding the pavements acquiring both existing sites and developing new locations.
Insite mainly operates as landlord to billboard operators with whom it has long-term relationships.